Conceptual class project developing an event and rebrand for Nocterra Brewing Company. Focused on building hype for their new arrival at a second location.
Silver ADDY Award Winner for Consumer Campaign
Nocterra Brewing Co.
Nocterra’s Second Location
In the Summer of 2024, Nocterra Brewing Co. opened their second location at the Scioto Audubon Metro Park.
The company fundamentally values community and sustainability, so with the direction of this project I sought to setup an event and philanthropic campaign to bolster attention towards the new space while saying, “We’re here to help.”
Winner of Silver ADDY Award for Consumer Campaign
Logo Redesign
“Simplified” their existing logo, although it still is relatively complex. Wanted to incorporate Nocterra into the wings of the design so it can exist on its own usage as a brand mark if need be.
Promotional Video
I spent a weekend learning to model and animate a moth particle system to apply the updated logo I made. It is only seen as a quick transition animation in the video. I had no prior experience in Blender, so it’s a miracle any of that experiment turned out. Very glad I gave it a shot.
Winged Tiger Pale Ale
Designed as a specialty drink for the new location, a percentage of Winged Tiger proceeds would go directly to the park.
Nocterra Bandana
Bandana design as a limited availability gift to donors who reach a certain threshold in their amount donated to the park.
