For this project, I developed the following deliverables and social media campaign, Bite Into Nature. My group mate designed the product itself, packaging, and separate socials marketing the product itself.

Our aim was to get people outside, while raising awareness of the new trail mix we created. Folks are to upload their outings for a chance to win a trip to Yosemite, while t-shirts are a tangential deliverable sold to raise benefits for the park as well.

(Not Affiliated With Patagonia Provisions.)